pk10赛车开奖记录照片

2014-9-10 第371期 编辑:许涛 277863人浏览

电商,其实是电伤

电商,其实是电伤
在经济的刺激和市场的需求之下,汽车美容终端店陆续出世,两者各有优势,在合作的同时也互相竞争,与此同时,以马云为代表的O2O电子商务模式的发展也加入到两者之间的竞争,妄图分得一杯羹,但素来以4S店渠道和传统经销商代理渠道运作的后市场的美容养护企业如何插足电商,在4S店渠道和传统渠道中求得生存呢?

随着我国汽车保有量的连年增长,数量繁多、分布广泛、零配件质量良好、技术水平高超、维修快速的具有专业服务水平的新型养护企业可谓千呼万唤始出来,市场需要直接导致这些养护企业要大量涌现来适应日益发展的汽车后市场。有工业经济的强劲发展做后盾,未来人们生活节奏将大大加快,汽车不可避免的成为大众的代步工具,而汽车养护服务也必将发展成为大众日常的消费内容之一。全国各经营汽车销售的4S店对于汽车养护带来的利润更加重视,同时,在经济的刺激和市场的需求之下,汽车美容终端店陆续出世,两者各有优势,在合作的同时也互相竞争,与此同时,以马云为代表的O2O电子商务模式的发展也加入到两者之间的竞争,妄图分得一杯羹,但素来以4S店渠道和传统经销商代理渠道运作的后市场的美容养护企业如何插足电商,在4S店渠道和传统渠道中求得生存呢?

从整个汽车美容养护市场来看,汽车养护用品离不开整个产业链大环境,大多数企业都实行了原材料半成品加工的方式生产不同的产品。汽车养护用品属于汽车市场供应链中的一环,处在直接使用顾客和汽车供应商之间,属于后汽车市场,也是需求增速加快、投资收益率较高的环节。目前汽车养护用品已大量汽车清洗、美容、保护消费、节油等方面。

从产业链上看,其上游是中石化这样的原料企业,下游是汽车4S店,汽车美容终端店。随着汽车养护产品利润的空间的进一步挤压、原材料价格的大幅度上涨,其产生的多米诺效应自然沿着产业链顺势传递到汽车养护用品企业,企业一方面被动地承受着下游产品降价所带来的利润缩减,另一方面又无法将成本压力转移给上游,在产业这些链中的议价能力很弱。

同时,在这个互联网时代,电商俨然已经成为消费的主流方式之一,从年度数据来看,2013年中国电子商务市场交易规模突破10万亿,同比增长24.9%;从季度数据来看,2014Q2中国电子商务市场整体交易规模达到2.82万亿元,同比增长19.7%,环比增长6.9%,增速较上个季度均有提升。如此喜人的数字,在汽车后市场看来却也只能摇头兴叹,电商,已成后市场之殇,且看后市场的企业们如何应对或者有何高见!

电商,只是渠道的附庸

ZAIQICHEYONGPINLINGYUDEDIANZISHANGWUGENGDUODESHIYUDIYXIANGTONGDE,JUXIANGGUANZILIAOXIANSHI,ZAIGUOWAI,QICHEYANGHUPINDOUHUICHUXIANDAXINGSHANGCHANGHUOZHEQICHEYONGPINDIAN,CHEZHUZIFAGOUMAIRANHOUZIFADONGSHOUCAOZUO,YUZHIXIANGDUIYINGDE,ZHONGGUOQICHEYANGHUJIBENDOUSHIYOU4SDIANWANCHENG,XINGCHENGLEZHONGGUOTESEDE4SJITUAN。SUIZHEQICHEWENHUADEFAZHAN,ZAIZHONGGUOKAISHIYOUBUFENCHEZHUZIJIDONGSHOUYANGHUCHELIANG,BUFENQIYEKANDAOLESHANGJI,KAISHIYANFADIYCHANPIN,CONGERCUSHILEHOUSHICHANGDIANSHANGDEFAZHAN。

电商,其实是电伤1

ZAIZHONGGUO,DIYHUISHOUDAOHENYUANYINDEXIANZHIHEZUAI,LINIAN、DONGSHOUNENGLI、CHANGDIDENGYUANYINDOUZAIYIDINGCHENGDUSHANGXIANZHIZHEDIYZAIZHONGGUOSHICHANGDEFAZHAN,SUIRANSHUOXIANZAIDEXIAOFEIZHEDEXIAOFEILINIANZAIGAIBIAN,DANSHIZAIHENZHANGDEYIDUANSHIJIANNEI,XIANZHIDIYFAZHANDEYUANYINYIJIUHUIXIANZHIZHEDIYDEFAZHAN,GUONEIHENDUOCHEZHUZAIHUIBACHESONGQU4SDIANJINXINGBAOYANGHEYANGHU,ZHEIYEZAIHENDACHENGDUSHANGXIANZHILEDIYCHANPINZAIZHONGGUODESHICHANG,YEJIUXIANZHILEHOUSHICHANGMEIRONGYANGHUCHANPINDIANSHANGDEFAZHANHEJINBU。

pk10赛车开奖记录照片MEIRONGYANGHUDEXIANGMUHEWEILAIDEFAZHANQUSHI,ZOUZHUANYEHUALUXIANHUOZHEDIYLUXIANYAOQUJUEYUZHONGGUODEXIAOFEIZHEDEXIAOFEIYISHIDETISHENGDESUDUHECHENGLIANGHUAJIANSHEDESUDU,NEIME,ZAIZHONGGUODECHENGLIANGHUAJIANSHEMEIYOUWANCHENGZHIQIAN,ZHUANYEHUADEFUWUDEFUWUDEXUQIULIANGHAIHUIBUDUANDEZENGJIA,NEIMEXIANGDUIYINGDE,QUDAOZHUYAOSHICHUANTONGQUDAO、4SDIAN、QICHEMEIRONGDIAN。ZAICHENGLIANGHUAJIANSHEWANCHENGGUOCHENGDANGZHONGHUOZHECHENGLIANGHUAJIANSHEWANCHENGZHIHOU,DIYDECHANPINJIUYOUKENENGCHENGWEIZHUDAO,DIANSHANGHUICHENGWEIBENRUISUOYAOXUANZEDEQUDAOZHIYI。

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电商,由何而起

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电商,其实是电伤2

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pk10赛车开奖记录照片HERUISILONGYIYANGXUANZESHEZUDIANZISHANGWUQUDAODEQIYEZAIHOUSHICHANGBIBIJIESHI,BUJINJINSHIMEIRONGYANGHUCHANPIN,QICHEDIANZICHANPINYEFENFENSHEZU,DANQIYUNZUODOUBUCHENGSHU,CHUYUBUDUANTANSUODEJIEDUAN。

pk10赛车开奖记录照片ZHUANYINGPINPAIZUODIANJIAODIANDEMUBAOZAIDIANSHANGFANGMIANDETANSUOXIANGDUICHENGGONG,MAZONGSHUO:“MUBAOZAISHANGHAIYOUZIJIDEDIANSHANGYUNYINGTUANDUI,MUBAOYOUZIJIDEXIANSHANGSHANGCHENG,BINGHEJINGDONG、TAOBAO、YAMAXUNDENGDAXINGDIANSHANGSHANGCHENGHEZUO。DIANSHANGZUOWEIYIZHONGXINDEQUDAO,YAOHEQITADEQUDAOFENBIEKAILAI,BUTONGQUDAOBUTONGDEYUNYINGTUANDUI、BUTONGDEXIAOSHOUMOSHI、BUTONGDECHANPIN。HEXINSHIFUWUMOSHIHEXIAOSHOULINIANDEBUTONG,MUBAOZAISUOYOUQUDAODEPINPAIBIXUYIZHI,GEZHONGQUDAOSUIRANHUIZAIYIDINGCHENGDUSHANGYOUYINGXIANG,DANDOUSHIZAIKEKONGZHIDEFANWEIZHINEI,SHILIANGXINGDE,NENGCUJINGEGEQUDAODEFAZHAN。”LONGMOTIANMAOGUANFANGQIJIANDIANDESHANGXIANWEICHEZHUTIGONGLEYIGEQUANXINDEXIANSHANGPINGTAIZOUJINLONGMO,ZHEIYESHILONGMOSHOUCICHANGSHIO2OMOSHI,TONGGUO“XIANSHANGJIKE,XIANXIAYINLIU”DEFANGSHIZHIMIANCHEZHU,ZAIWANCHENGXIANSHANGGOUMAICHANPINHOU,YOUCHEZHUZIZHUXUANZELONGMOYOUZHIDESHOUQUANJIAMENGDIAN,TIEZHENGPINLONGMO,XIANGSHOUZHUANYETIEMOFUWU。

pk10赛车开奖记录照片LONGMOTIANMAOGUANFANGQIJIANDIANYU8YUE28RIZHENGSHISHANGXIAN,LONGMOTIANMAOGUANFANGQIJIANDIANDEZHENGSHISHANGXIANSHIJINGGUOLEJINYINIANDECHOUBEICEHUACAIZUIZHONGLUOSHI,CHUANTONGQUDAOMOSHIXIANGO2OMOSHITUIJINDEZUIDAZHANGAIJIUZAIYURUHEJIANGXIANXIAFUWUDIANYUXIANSHANGQIJIANDIANJINXINGWUFENGDUIJIE,RUHEBAOZHENGXIANSHANGCHEZHUDEDAOYOUZHIDEFUWUBAOZHANG。ZAIQIANQICHOUBEIGUOCHENGZHONG,LONGMOJINXINGLEYANGEDEYOUZHISHOUQUANJIAMENGDIANDEZHENXUANLIUCHENG,WULUNDUIYUDIANMIANXINGXIANG、CHANPINTIYANQU、SHIGONGWUCHENCHEJIAN、JISHIRENZHENGYIJIKEHUXIUXIQUDOUZUOCHULEYANKEDEYAOQIU,2014JIANGLVXIANHUIZAIJIDAZHONGDIANCHENGSHIZHANKAISHIDIAN,GENJUSHICHANGFANKUIWANSHANSHEZHI,NIANNEIZHUBUKUOZHANDAOBAIJIAYOUZHISHOUQUANJIAMENGDIAN,CHENGWEILONGMOTIANMAOGUANFANGQIJIANDIANDEXIANXIAZHIDINGFUWUZHAN。DIANZISHANGWUPINGTAISHILONGMOFEICHANGZHONGSHIDEXINXINGFAZHANQUDAO,TIANMAOGUANFANGQIJIANDIANZUOWEILONGMODIANZISHANGWUCELVEDEYIBUFEN,ZHIHOUHAIJIANGZHUBUTUOZHANQITADIANZISHANGWUPINGTAI,JIANGGENGBIANJIEDEFUWUTIGONGYUCHEZHU。

QISHI,DIANZISHANGWUQUDAODEZAIHOUSHICHANGDECHUXIAN,SHOUXIANSHISHUNYINGSHIDAICHAOLIUDEXUQIU,DANZHUYAODEYUANYINSHI4SDIANHECHUANTONGQUDAOYIJIQICHEMEIRONGZHONGDUANDIANJINGZHENGEHUA,HOUSHICHANGDEQIYEZAIZHEIXIEXIANGDUICHENGSHUDEQUDAOSHANGMIANDEYUNZUOJIHUDATONGXIAOYI,YIJINGWUFALAKAICHAJU,XIANRULEBEIDONGDEJUMIAN,DIANZISHANGWUDEFAZHANRANGHOUSHICHANGDEQIYEKANDAODEXINDEXIWANG,FENFENZHUNBEIJINJUNDIANSHANG,XIANQIXINDEJINGZHENGLANGCHAO。

电商,不得不揭的伤疤

YUQISHUODIANSHANGSHIYIGEJIHUI,HAIBURUSHUO,DIANSHANGSHIYIKUAISHIZHIWUWEIQIZHIKEXIDEJILEI,XIWANGWORUCIGAIKUOBINGBUWEIGUO,ZHISHIJIUMUQIANDEMEIRONGYANGHUDEDIANSHANGZHILUERYAN,SIHUBINGMEIYOUSHENMEBUTUO。SHUODIANSHANGCHONGJILEHOUSHICHANGYUANBENDESHICHANG,QISHISHIZAIZHENGMINGQICHEHOUSHICHANGYUANBENJIUBUGOUWENDING,DIANSHANGDECHONGJIZAIYUQIJIAGEJINGZHENG,CHANPINJINGZHENG,ZHEIWANQUANPAOQUEHOUSHICHANGYIGUANGUAZAIZUIBIANDEQUANFANGWEIDEFUWU。

电商,其实是电伤3

JINGJIHEWENHUADEFAZHAN,ZHIJIEDAOZHIXIAOFEISHICHANGFASHENGBIANHUA,XIANGBIZHIQIANDUICHEZHUDEJIAOYUHEYINDAODESHIDAI,RUJINCHEZHUDUIMEIRONGYANGHUCHANPINDELEJIEYIJINGHENSHENLE。ZAIMEIYOUPINPAIQUDONGDEQINGKUANGXIA,XIAOFEIZHEZAIDUIAICHEJINXINGBAOYANGDESHIHOUGENGYUANYIHUOBISANJIA、JIABISANJIA,CONGZHEIGECENGCISHANGLAISHUO,4SDIANHEMEIRONGZHONGDUANDIAN、DIANSHANGPINGTAIJIAGEZHANZHONG,XIAOFEIZHEYESHICANYUQIZHONG。CONGGENGJIASHENDUCENGCILAISHUO,JIAGEZHAN,QISHISHIFUWU、CHANPINZHILIANGZHIJIANDEZHANZHENG。

pk10赛车开奖记录照片BENRUIQICHEYONGPINYOUXIANGONGSIZHOULEIRENWEI,MEIRONGYANGHUXINGYEZHONGDEJIAGEZHAN,SHILIANGXINGDEFAZHAN,SHIJIAZHIGUILVHESHICHANGGUILVDETIXIAN。ZHIYUCHANYEDELIRUNRUHEFENBIHEDIAOZHENG,NEIMEDUIYUQICHEHOUSHICHANGERYANHUOZHESHUOZHIJIEZHENDUIYUMEIRONGYANGHUXINGYEERYAN,CHENGZHANGKONGJIAN、QUSHIHEKONGJIANLIRUNZHANBIDEFANGDADOUSHIBUHUINIZHUANDE,4SDIANHEZHONGDUANDIANCHUXIANJIAGEZHANQISHISHIXINGYEZAIZHUANXINGDEGUOCHENGDANGZHONGBIXUYAOJINGLIDEJIEDUAN,DIANSHANGZUOWEIXINXINGDELILIANGHEQUDAO,ZIYOUQIJINGZHENGLIHEYOUSHISUOZAI。ZAIQICHEHOUSHICHANGDECHUQIDEJIEDUAN,HENDUOXIANGMU、CHANPIN、QIYEYUNYINGMOSHI、QIYEYINGLIMOSHI,DOUYIJINGWANCHENGLEYIDINGDELISHISHIMING,NEIME,DANGXIANZAIQICHESHICHANGDEZHONGXINKAISHIXIANGQICHEHOUSHICHANGZHUANYIDESHIHOU,NEIME,YAOYONGSHIYONGYUQICHEHOUSHICHANGDEFANGSHI、FANGFA、XIANGMU、CHANPIN、YUNYINGMOSHI、YINGLIMOSHILAISHIXIANQIYECHANZHIHUOZHEYINGYEEDEZENGJIA。YUCITONGSHI,DIANSHANGQUDAOBIAOXIANZAICHANPINJIAGEFANGMIANDEYOUSHIJIUXIANGDANGMINGXIAN,NEIMEZHEIYEZAICUSHIHOUSHICHANGDEQIYEZAIBAOZHENGCHANPINZHILIANGDEJICHUSHANGBUDUANYANFAXINDEJISHU,JIANSHAOCHANPINCHENGBEN,KUODALIRUN,CONGZHEIGEFANGMIANLAISHUO,DIANZISHANGWUQUDAOZAIHOUSHICHANGDEYUNZUOJIHOUSHICHANGQIYEDAILAIHENDADEYALI,BINGQIECUNZAIRAOLUAN4SQUDAOHECHUANTONGJINGXIAOSHANGQUDAODEKENENGXING,ZHEIYIJINGCHENGWEIHOUSHICHANGQIYESUOYANJIUDEZHONGDIANHUATI。

pk10赛车开奖记录照片ANZHAOZHOUZONGDESHUOFA,DIANSHANGZAIMEIRONGYANGHUXINGYEZHONGDEYUNZUOYINQIJIAGEZHIZHENGDECUNZAISHIHELIDE,TONGSHIYESHIXINGYETUIBIANJINHUADEBIXUGUOCHENG,JIAGEZHANBINGBUJINJINSHISHIJIANDANDEBIPINJIAGE,ERSHIZAIJIANGDIHUODEJIDELIYIDEQIANTIXIA,LIYONGBIXINGYEZHONGDETONGXINGJIAGEXIYINXIAOFEIZHE,XUYAOQIYEFAZHANDAOYIDINGJIEDUAN,YONGYOUXIANGDANGDESHILI。

电商,其实是电伤4

DANGUANGZHOULIXINQICHEYONGPINYOUXIANGONGSI4SQUDAOFUZERENWUSONGKUNBINGBURENWEIDIANSHANGQUDAOYINQIJIAGEZHANSHIXINGYEDEXUYAO。XIANZAIZAIMEIRONGHUYANGDEZHENGGEXINGYELAIKAN,QISHISHIQUEFAXINGYEPINPAIDE,YAOJIANLIZIJIDEPINPAIJIUYAOJIANCHISANYINGZHANLVE,SUOYOUDEDEPINPAIJIANSHECELVEKEYIJIANDANDEGAIKUOWEIHEZUOHUOBANYINGLI、FUWURENYUANTUPO、XIAOFEIZHEMANYI,ZHIYAOZUOHAOZHEISANGEDIAN,KOUBEIZIRANYEJIUJIANLIQILAI。DANSHI,DIANSHANGCHAZUYINQIJIAGEZHAN,HUIRAOLUANXIAOFEIZHEDEXUANZE,BENLAIXIAOFEIZHEHUIXUANZECHANPINZHILIANGHAO、FUWUDAOWEIDE4SDIANHUOZHEZHUANYEMEIRONGDIAN,ZAIJIAGEZHANDEQINGKUANGXIA,HUIRAOLUANXIAOFEIBENLAIJIANXINDEPINPAI,TONGSHI,JIAGEZHANRONGYIDAOZHI4SDIANHUOZHEZHUANYEMEIRONGZHONGDUANXUANZAIJIAGEDILIAN、ZHILIANGDILIEDECHANPIN,ZHEIDUIMEIRONGYANGHUXINGYEZHONGJIANCHISHIYONGZHENGPINXINGHUODEQIYESHIBUGONGPINGDE。

WANGLUODEFANRONGFAZHAN,ZHISHITAOBAO、YAMAXUNDENGDIANSHANGJUTOUXUNSUJUEQI。DIANSHANGDEQIANGDAYIJINGYINGXIANGDAOLEGEGEXINGYE、GEZHONGSHANGPINDEDIMIANLINGSHOUGUANDAO,QICHEHOUFUWUSHICHANGZHONGDEQICHEYONGPINLINGSHOUYEGANSHOUYOUWEISHENKE。CHUANTONGDEQICHEXIANGSHUI、GUAJIAN、ZUODIANDENGJINGPIN,ZAIGELINGSHOUMENDIANDEXIAOSHOULIRUNDAFUXIAJIANG。DIANSHANGYONGYOUWUKEBINIDECHENGBENYOUSHIHEJIAGEYOUSHI,ZHEISHIDECHEZHUZAIJUEDINGGOUMAIMOUGESHANGPINSHI,YIDINGHUITONGGUOWANGLUODUIBITONGLEISHANGPINDEJIAGE。

ZHEIZHONGDANYOUBUSHIHAOWUDAOLIDE,QICHEHOUSHICHANGDEQUECUNZAIYICICHONGHAO、YILIECHONGYOUDEQINGKUANG,ZAIXIAOFEIZHEBUZHIQINGDEQINGKUANGXIA,YIXIANGDUIDIYUZHENGPINXINGHUODECHANPINDEJIAGEDEXIANGXIAOFEIZHEJINXINGSHOUQU,ZHIJIERAOLUANMEIRONGYANGHUYONGPINSHICHANG。

电商渠道,何去何从

DIANSHANG,CIKEZHENGRUTONGCHAOYANG,YICHENGWEIZHULIUXIAOFEIFANGSHIHEQUDAOZHIYI,DANLUOSHIDAOQICHEHOUSHICHANGQUEXIANBUSHUN。DANGXIA,HOUSHICHANGBUFENQIYEYIJINGZAITIANMAO、TAOBAO、JINGDONGDENGDIANSHANGPINGTAIKAISHEZIJIQIYEDEGUANFANGDIANPU,DANJINJINSHIZUOWEIQUDAOFUYONG,BUNENGCHENGDANQIZHENGGEQIYEDELIYIZHIZHU,BUFENCHANPINDEXIANSHANGYUNZUOQUEDAOZHILEZHEIBUFENCHANPINZAIXIANSHANGNAIZHIXIANXIADEWEILIEFANGZHICHANPINFANLAN,CONGERPOHUAILEQIMEIHAODECHUZHONG。

电商,其实是电伤5

pk10赛车开奖记录照片CONGMUQIANLAILAI,MEIRONGYANGHUCHANPINDEDIANSHANGFANGMIANDECUNZAIXINGSHIZHUYAOBIAOXIANWEIWANGDIANXIAOSHOUDIYCHANPIN、DIANSHANGXIAOSHOUYUYUEDAOSHITIDIANCAOZUOLIANGZHONGXINGSHI。WANGDIANXIAOSHOUDIYCHANPINKAOYANCHEZHUDEDIYDONGSHOUNENGLIYIJIZHONGGUOCHEZHUDEXIAOFEIGUANNIAN,TONGSHIYIYINQITONGXINGNAIZHIWAIXINGSHERUZHIZAOWEILIECHANPINYIJIALUANZHENRAOLUANSHICHANGDEJUMIAN;DIANSHANGXIAOSHOUYUYUEDAOSHITIDIANCAOZUODEMOSHIXIANGDUIKEYIRANGCHEZHUFANGXIN,DANZHONGJIANHUANJIEDEPEIHEHECHANPINDEZHILIANGLINGRENKANYOU。QISHIZHEIBINGBUJINJINSHIMEIRONGYANGHUCHANPINDIANSHANGQUDAOCUNZAIDEWENTI,ERSHIZHENGGEDIANSHANGDOUYAOMIANDUIDEWENTI。NEIMEQICHEMEIRONGYANGHUDEDIANZISHANGWUQUDAODEFAZHANDAODIGAIRUHEFAZHAN,YOUDAIHOUSHICHANGDEQIYESIKAOTANSUO,XINGCHENGXIANGDUICHENGSHUDEFANGSHIYUNZUOBINGDEDAOTUIGUANG,ZHIYUMEIRONGYANGHUDIANZISHANGWUQUDAODESHANGBA,SHIXIANDUOZHONGQUDAOBINGXINGDEJUMIAN。

相关专题
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